The purpose of the Application/Data matrix is to depict the relationship between applications (i.e., application components) and the data entities that are accessed and updated by them.
Applications will create, read, update, and delete specific data entities that are associated with them. For example, a Customer Relationship Management (CRM) application will create, read, update, and delete customer entity information.
The data entities in a package/packaged services environment can be classified as master data, reference data, transactional data, content data, and historical data.